The SlimFast Together app tracks meals, weight, activity, stress and sleep to help people reach their goals.
I partnered with stakeholders, design, marketing and engineering teams to ideate, prototype, test and launch this cross-platform mobile app. Leading technical relationships to ensure the best user experience, and engineering practices by designing continuous product improvements. Improving average customer feedback by 15%, and app quality with >99% crash free rate.
LANDING PAGE
Prototyped a landing page for designers to iterate on, highlighting important app features with engaging imagery. Strategically placing important information above the fold, shortening long text on mobile, making it easy for customers to download the app, becoming one of the highest converting landing pages.
Created 3D mockups with Rotato, wireframes with Adobe XD and images with Photoshop.
